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Videos
How to work on Big Data and don't die trying (Spanish)
We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...
Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
Videos
State of the art of science and evidence based neuromarketing (Spanish)
Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...
Catalogue: Latin America 2017: #IN
Author: Jaime Romano
June 15, 2017
Videos
How to integrate data from online surveys with social listening & analytics
Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Michalis Michael, Divya Radhakrishnan
Companies: Nielsen, DigitalMR Ltd
June 15, 2017
Research papers
Integrating survey data and user data
In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Yang Yang, Bonnâe Ogunlade
May 9, 2017
Videos
Blink of an eye
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
Videos
Digital forensics
Combining digital forensics with traditional research to develop deep insights into target audiences.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
Research papers
